Nike House of Innovation

Contribution:

Worked with cross-functional teams at Nike to execute large scale experiences at Nike’s flagship location in NYC. Leading production and execution of top tier installations for seasonal initiatives.

The Nike House of Innovation located at 650 5th Ave in NYC is the pinnacle store that features the new, classic and revolutionary technology of the brand. With large activations on the ground floor and various initiatives on the other floors, it’s the summit of retail locations in North America.

For over 3 years I was able to work alongside the seasonal story designers to produce and create some of the most incredible activations. From interactive basketball trials to localized Maker’s sessions in-store. The team was always looking for new and captivating ways to showcase the innovation of the product featured.

Credits

Nike RXD
Design + Production