American Greetings @ CES
Contribution:
Project management of engineering, fabrication, event production and installation.
A Device Like No Other
American Greetings made quite an impact with their first appearance at CES in 2017. The ironic #DeviceLikeNoOther campaign was highlighted with a suspended greeting card sculpture, an edge lit mailbox, integrated monitors and lightboxes, and custom flooring and tables. I managed the engineering, fabrication and installation in roughly 2 weeks from start to finish. Working with Clique Group to produce numerous activations and celebrity appearances, the entire event went smoothly and gained a lot of press for the greeting card company.
Credits
Clique Group
Art Direction + Strategy
Axiom Custom Products
Engineering + 3D Fabrication