Jordan Brand in East Los Angeles

Contribution:

Project management of engineering, fabrication, installation and dismantle.

All-Star Weekend @ Footlocker

Jordan Brand took over Los Angeles during All-Star weekend 2018. The Footlocker in East Los was transformed with a black and white corridor featuring the game shoes and an exclusive area that consumers could shop the team jerseys. Neon like lighting, a lit Jumpman and clean lines were central in the execution.

We also covered the existing exterior with banners and infrastructure, working with the city to temporarily close the road near the store for installation and dismantle.

Credits

Brand Jordan
Art Direction + Design

Axiom Custom Products
Engineering + 3D Fabrication